The Trade Marketing Manager is responsible for developing and executing trade marketing strategies to drive sales growth, strengthen brand visibility, and enhance in-store execution across distribution channels. The role involves planning promotional campaigns, managing merchandising activities, collaborating with sales and marketing teams, analyzing market performance, and building strong relationships with distributors and retail partners to achieve business objectives.

Roles and Responsibilities:

1. Develop and execute trade marketing strategies, promotional campaigns, and channel activation plans to achieve sales growth and strengthen brand presence across all trade channels.
2. Plan, implement, and monitor merchandising standards, in-store visibility, POSM deployment, and retail execution to ensure consistent brand excellence nationwide.
3. Collaborate closely with Sales, Brand Marketing, Supply Chain, and Finance teams to successfully execute product launches, promotional activities, and trade initiatives.
4. Analyze market trends, competitor activities, consumer insights, and sales performance to identify business opportunities and recommend effective trade marketing strategies.
5. Manage trade marketing budgets, evaluate the return on investment (ROI) of promotional activities, and ensure cost-effective utilization of marketing resources.
6. Monitor distributor and field execution performance through regular market visits, audits, and performance reviews to ensure compliance with company standards and business objectives.
7. Prepare periodic trade marketing reports, performance dashboards, and strategic recommendations for management while leading continuous improvement initiatives to enhance market execution and sales productivity.

Academic Qualifications:

• Bachelor of Commerce (BCom)
• Concentration/Major: Bachelor's/ Masters in Accounting / Finance / Business Administration or Related Field

Others Requirements:

1. Age: 30 - 45 years
2. Gender: Male
3. Training/Course: MS Office
4. Area of Expertise: Trade Marketing

Experience and Skills:

1. 7 - 10 years
2. Trade Marketing
3. Area of Business: Cosmetics / Toiletries / Personal Care, Group of Companies, Healthcare / Lifestyle product, Manufacturing (FMCG), Pharmaceutical / Medicine Companies

Workplace: Work at Office

Salary/Compensation: Negotiable

Other Benefits:

• Festival Bonus: 2
• Salary Review: Yearly
• Mobile bill, Others Benefits as per company Policy, Partially Lunch, Performance Bonus, Pick & Drop Facility (Depends on availability), Tour Allowance, Travelling Allowance

Last Date of Application: 31 Aug, 2026